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Marketing in the Age of AI: Trends, Tips, and Best Practices

2 min read
Marketing in the Age of AI webinar poster featuring Dr. Chirag M. Parmar, highlighting trends, tips, and best practices for AI-powered healthcare marketing in 2025.

Marketing in the Age of AI: Trends, Tips, and Best Practices

Dr. Chirag M. Parmar (MBA, DBA) is a seasoned healthcare professional with over 20 years of expertise in hospital administration, operations management, and quality improvement. He has a strong track record in achieving NABH accreditation and enhancing healthcare business growth.

Introduction

We live in an era where Artificial Intelligence (AI) is increasingly dominating our daily lives. Day by day, we increasingly rely on AI to simplify tasks and make decisions.

For instance, if I’m unsure about what to make for dinner, I can ask AI for suggestions. By providing the vegetables I have on hand, AI can generate a simple, quick and delicious recipe. Similarly, AI has revolutionised the marketing landscape. With AI-powered tools, creating engaging social media content, email marketing campaigns, and advertisements has become effortless.

The rise of AI has also led to the development of innovative tools like “Gemini”, which offers free and easy-to-use AI-powered email management. Additionally, WhatsApp’s blue tick authentication feature enables businesses to verify their accounts and increase their credibility. AI’s capabilities extend to language translation, with ChatGPT available in multiple languages. The speech-to-text feature allows for effortless Marketing and Branding content creation, eliminating the need for typing.

 

I recently experienced the power of AI firsthand when I used it to condense my four-page CV into a single page. The results were impressive, and I was amazed by the brilliance and thoughtfulness of AI. Now, you can easily produce high-quality marketing videos with AI-powered video creation tools. “Canva” App offers free images and videos, making it simple to create visually appealing brand assets.

Targeting customers has become more precise, as you can now reach individuals searching for keywords related to your business. With just a few clicks, customers can find and engage with your brand. Sharing content across platforms is also effortless. You can post images on WhatsApp status with links to Facebook, making it easy to drive traffic to your social media pages.

However, with the abundance of options available, customers are often confused about which brand to choose. To stand out, businesses must create unique and engaging content. On social media, attention spans are short. People are more likely to engage with funny and entertaining Reels. Education alone is not enough; people want to learn with fun. For Gen Z, attention spans are even shorter. They prefer 15-second Reels, and you must convey your message within the first 5-10 seconds to capture their interest. So, the Funny words are here:  “ Say goodbye to almond expenses! With AI, you can rely on artificial intelligence to think for you ”

 


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