Dr. Ekta Modi
Brainstorming in marketing is a powerful concept. It represents diverse, creative minds coming together to generate new ideas.
Yes, a structured and formal decision-making process in marketing departments eliminates the work of specialists. New ideas seem irrelevant to a brand message, so we end up with ordinary and common concepts.
Brainstorming allows you to mix the experience of all team members and pay great attention to the idea generation process.
Define your Problem
SWOT is a technique for understanding all the Strengths and Weaknesses of your business and for identifying both the Opportunities and Threats you face. Brainstorming with SWOT will allow you to concentrate on details claiming attention for better marketing results and, therefore, avoid worrying about anything and everything statement.
The PDCA (plan – do – check – act) Theory
The key to generating new ideas and encouraging collaborations is starting with thoughtful, open-ended questions.
Having a brainstorming session to figure out these details will help you come up with a targeted, effective marketing campaign—just be sure to follow up by checking your metrics and your content analytics before committing to any direction.
Your audience is so important—that’s why buyer personas are such a useful tool. But your specific audience also changes from promotion to promotion. Just create a simple, interesting poll !!!
Never limit yourself to resources
Imagine that you have unlimited resources to deal with the task. Let “the sky is the limit” be your motto at every brainstorming session, and the results of this technique will surprise you
Why
Create interesting content that engages the audience
Fosters creativity and collaboration within the internal team
Collect customer insights
