Driving change, one cause at a time!
Remember the Ice Bucket Challenge? Well, who doesn’t? Healthcare is a noble...
Transform with AHMP India
Standing Out in the Crowd: Healthcare Branding Strategies for Lasting Impact
Author: Kapil Pandya, Group Head-Health Care Marketing and communication, Team Krish Heart...
Transforming Medical Practice through 10000 hours: The Journey of a Doctor
Author: Amit Kumar Varma, Hospital consultant, UNI Hospital- a unit of Luthra Group,...
Connected Practices: Challenges and the Solution
Author: Dr Sushil Patel, Founder, Director, DocX Systems Pvt Ltd Introduction: Doctors,...
How to Choose the Right Digital Marketing Agency for Healthcare
In the evolving landscape of healthcare marketing, partnering with the right digital...
Selecting the Perfect Match: How to Choose the Right Advertising Agency for Your Healthcare Brand
Choosing the right advertising agency for your healthcare brand is crucial to...
From Unknown to Unbeatable: Aadicuras Branding Journey
21st December 2021 was the day of the inauguration of Aadicura super-specialty...
The Crucial Role of Marketing Audits in Healthcare
In the rapidly evolving healthcare industry in India, where challenges such as high operational costs and competitive pressures, the importance of efficient and effective marketing cannot be overstated. A key strategy to navigate these complexities is conducting a thorough marketing audit. Let’s delve into why and how a marketing audit can be a game-changer for healthcare organizations.
You are what you measure! The Vital Signs of Healthcare Marketing
While not everything in healthcare marketing is quantifiable—such as customer, doctor, or employee loyalty—there are tangible metrics that can guide and monitor a business’s current status and open up new possibilities for growth and correct implementation of marketing plans.
