CPHM web page
Register Now
Register Now
Register Now

About This Course

The Certificate Program in Ethical Healthcare Marketing is AHMP India Foundation’s flagship live learning program created for the healthcare ecosystem.

Today, healthcare marketing goes beyond promotion. Patients discover, compare, and trust providers across multiple digital and physical touchpoints, making marketing more important and sensitive than ever.

Yet many doctors, clinics, and hospitals struggle with scattered efforts, weak positioning, poor visibility, and inconsistent results.

This program bridges that gap.

Across 5 live sessions, participants will learn ethical healthcare marketing, branding, digital visibility, SEO, AEO, GEO, social media strategy, internal marketing, AI tools, budgeting, and vendor management.

This is a practical, healthcare-focused program designed to build clarity, strengthen trust, and enable smarter growth decisions.

What Participants Will Get

Participants in this program will receive a complete live learning experience designed for practical understanding and immediate relevance.

They will get:

  • 5 live interactive sessions of up to 2 hours each

  • Learning from experienced faculty from the AHMP member community

  • Practical frameworks, clarity, and real-world healthcare marketing insights

  • Recording access till 31 December 2026

  • Participation certificate on successful completion

  • Exclusive 50% discount on AHMP India Foundation Lifetime Membership

Course Curriculum at a Glance

This program is structured across 5 focused live sessions:

Session 1

What this session will cover

This session builds the foundation of healthcare marketing in today’s digital and patient-driven environment.

This session will cover:

  • Foundation of healthcare marketing
  • Ethical considerations
  • Importance in the digital world
  • Internal marketing
  • Integrated communication
  • Patient trust touchpoints

Why this session matters

Helps move from disconnected efforts to clear strategic thinking.

Sesison 2

What this session will cover

Focuses on building a trusted and well-positioned healthcare brand.

This session will cover:

  • Healthcare branding
  • Personal branding
  • Brand positioning
  • Brand messaging
  • Trust building

Why this session matters

Shows how branding influences patient perception and decisions.

Session 3

What this session will cover

Explains how to improve digital visibility and discoverability.

This session will cover:

  • Digital visibility
  • Website basics
  • Google Business Profile
  • SEO, AEO, GEO
  • Digital credibility

Why this session matters

Helps build visibility and avoid missed opportunities.

Sesion 4

What this session will cover

Focuses on structured and meaningful social media use.

This session will cover:

  • Social media strategy

  • Content planning

  • Reels, blogs, testimonials

  • Educational vs promotional

  • Internal alignment

Why this session matters

Moves from random posting to strategic communication.

Session 5

What this session will cover

Focuses on execution, planning, and decision-making.

This session will cover:

  • Action plan
  • AI tools
  • Budgeting
  • Vendor management
  • Marketing audit

Why this session matters

Helps move from ideas to structured execution.

Fee Structure

Early Bird Fee

INR 2,499

Valid till 31 March 2026

Regular Fee

INR 3,999

Applicable after 31 March 2026

Suggested urgency line

Seats are limited for this live cohort. Register early to avail the introductory fee and reserve your place.

Program Is For Whom

For those seeking practical clarity in healthcare marketing and better decision-making for long-term growth.

Ideal for:

  • Doctors and clinic owners

  • Hospital marketing professionals

  • Healthcare entrepreneurs

  • Healthcare management professionals

  • Students

  • Agencies and freelancers

Whether building a brand, managing marketing, or growing a clinic this program gives the right direction.

What Makes This Course Valuable

Most programs focus on tools. This program focuses on healthcare context, ethics, trust, and practical implementation.

Built for the healthcare ecosystem, it emphasizes credibility, responsibility, patient trust, and long-term reputation.

Covers:

  • Ethical marketing

  • Branding and positioning

  • Digital visibility

  • Website and Google presence

  • SEO, AEO, GEO

  • Social media strategy

  • Internal marketing

  • AI tools

  • Budgeting and vendor management

Participants gain a structured understanding of real-world healthcare marketing.

Your Questions, Answered

Curated experiences often spark curiosity.
Here are a few answers to guide you.

Yes, recordings will be available till 31 December 2026.

Yes, a participation certificate will be provided on successful completion.

Doctors, hospital professionals, healthcare entrepreneurs, students, and professionals interested in healthcare marketing.

This program is designed as a practical live learning experience with real-world relevance to healthcare marketing.

Have a query?

loader