To usher in transformation, one doesn’t always need grand gestures. Sometimes, minor shifts in perspective and strategy can ripple into monumental change. The journey of transformation begins internally—with our employees.

Employees: The Silent Brand Ambassadors

Employees naturally represent a company’s ethos. When they are well-informed and passionate about the company, their ability to serve as effective brand ambassadors amplifies. Equip them with knowledge about the company’s vision, mission, and values so they wear their roles with pride.

Building a Cohesive Brand Image

Branding isn’t just external. It’s about inculcating a shared vision, mission, and ethos among employees. This involves an integration of various facets—purpose, vision, values, positioning, tone of voice, messaging, and narrative. A powerful tagline can further accentuate brand recall.

Sharing Benefits Everyone

Promoting a culture where employees actively engage in and advocate for the company can be rewarding. Besides increased brand visibility, such initiatives like employee referral schemes can enhance talent acquisition and improve employee retention.

Fostering a Sense of Belonging

A positive company culture stems from its leaders. Embracing diversity and inclusion not only enhances the work environment but also enriches the company’s brand image.

Harnessing Social Media for Engagement

In the digital era, personal endorsements can sometimes wield more influence than corporate promotions. Encourage employees to share their work experiences, thereby amplifying the company’s outreach. Our own AR filter initiative serves as a testament to this approach’s efficacy.

Ensuring Continuous Engagement

A proud and engaged workforce naturally promotes a brand. Thus, initiatives that motivate and engage employees, like our “talk to HR” slots and “Leadership Lunch”, foster a culture where brand messages are shared with authenticity.

Maintaining Authenticity in Branding

While employee branding has numerous advantages, it’s crucial for companies to remain genuine. Avoid over-promising and under-delivering. Provide platforms where employees can voice concerns, ensuring their perspectives are valued.

Conclusion

In summation, prioritising employer branding gives companies an edge, aiding in talent retention and acquisition. Through consistent efforts and genuine engagement, companies can weave a compelling brand narrative that resonates internally and externally.

Author:

Ekta Modi
Chief Operating Officer, Parul Sevashram Hospital, Vadodara
Foundation Member – AHMP India Foundation