Standing Out in the Crowd: Healthcare Branding Strategies for Lasting Impact
Author: Kapil Pandya, Group Head-Health Care Marketing and communication, Team Krish Heart...
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Author: Kapil Pandya, Group Head-Health Care Marketing and communication, Team Krish Heart...
Author: Amit Kumar Varma, Hospital consultant, UNI Hospital- a unit of Luthra Group,...
Author: Dr Sushil Patel, Founder, Director, DocX Systems Pvt Ltd Introduction: Doctors,...
In the evolving landscape of healthcare marketing, partnering with the right digital...
Choosing the right advertising agency for your healthcare brand is crucial to...
21st December 2021 was the day of the inauguration of Aadicura super-specialty...
In the rapidly evolving healthcare industry in India, where challenges such as high operational costs and competitive pressures, the importance of efficient and effective marketing cannot be overstated. A key strategy to navigate these complexities is conducting a thorough marketing audit. Let’s delve into why and how a marketing audit can be a game-changer for healthcare organizations.
While not everything in healthcare marketing is quantifiable—such as customer, doctor, or employee loyalty—there are tangible metrics that can guide and monitor a business’s current status and open up new possibilities for growth and correct implementation of marketing plans.
In India’s bustling and diverse healthcare landscape, with cutting-edge medical technologies, the challenge for healthcare providers to distinguish themselves is even more pronounced. Amidst this rich tapestry of medical services, branding isn’t just a luxury; it’s a necessity for survival and success.