Connected Practices: Challenges and the Solution
India’s referral system is broken and outdated. Connected Practices powered by DocX offers a digital, efficient, and transparent solution for healthcare collaboration.
Informative Blogs
We're happy to share our knowledge in form of articles and blogs for you, browse below!
AHMP Dialogue
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How to Choose the Right Digital Marketing Agency for Healthcare
Choosing the right digital marketing agency can make or break your healthcare brand. From defining clear ROI goals to evaluating healthcare-specific expertise, this guide walks you through every key factor you should consider. Whether you're a clinic, hospital, or individual practitioner, find the right partner to drive real results—ethically, strategically, and effectively.
Selecting the Perfect Match: How to Choose the Right Advertising Agency for Your Healthcare Brand
Choosing the right advertising agency can make or break your healthcare brand. This guide outlines five essential steps to find a strategic, creative, and compliant partner who truly understands the healthcare space.
From Unknown to Unbeatable: Aadicuras Branding Journey
In just two years, Aadicura Super-Specialty Hospital transformed from an unknown name to a trusted healthcare brand. This blog uncovers the doctor-led hospital’s strategic branding journey — from values-driven identity and digital storytelling to patient-first care and rapid reputation building across Gujarat and beyond.
The Crucial Role of Marketing Audits in Healthcare
In the rapidly evolving healthcare industry in India, where challenges such as high operational costs and competitive pressures, the importance of efficient and effective marketing cannot be overstated. A key strategy to navigate these complexities is conducting a thorough marketing audit. Let’s delve into why and how a marketing audit can be a game-changer for healthcare organizations.
You are what you measure! The Vital Signs of Healthcare Marketing
While not everything in healthcare marketing is quantifiable—such as customer, doctor, or employee loyalty—there are tangible metrics that can guide and monitor a business’s current status and open up new possibilities for growth and correct implementation of marketing plans.
The Art of Healthcare Branding: Creating Lasting Impressions in the Medical World
In India’s bustling and diverse healthcare landscape, with cutting-edge medical technologies, the challenge for healthcare providers to distinguish themselves is even more pronounced. Amidst this rich tapestry of medical services, branding isn’t just a luxury; it’s a necessity for survival and success.
Unveiling the 5 C’s of Effective Healthcare Marketing Strategy
In the intricate landscape of healthcare marketing, clarity in strategy is not just beneficial; it’s essential. A well-defined marketing strategy is an integrated pattern of decisions that outlines an organisation’s approach to products, markets, activities, and resources. This strategic clarity is crucial in creating, communicating, and delivering value to customers, thereby enabling the organisation to achieve its objectives.
