Author: Nidhi Behl Vats – Digital & PR Strategist
Nidhi Behl Vats, a TEDx speaker, All India Radio voice, and author of two books, has significantly contributed to healthcare, content, and digital storytelling over a decade. As the founder of Story Of Souls, she leads a team dedicated to brand building through authentic strategies, ensuring media coverage, with notable work at Amar Ujala Cygnus and Sir Ganga Ram Hospital.
AI is at the right hand of Digital Healthcare Marketing!
Digital marketing offers healthcare marketers a golden opportunity to connect with their audience. It is important to realise that content is king; all strategies are communicated through content. Social media and online marketing are here to stay. However, the algorithms keep changing, and attention spans are shrinking.
The key to success lies in streamlined processes, where Artificial Intelligence (AI) is your saviour weapon. This article will explain how AI can revolutionise your approach, from creative ideation to flawless execution.
- AI as Your Creative Powerhouse
Are you struggling with writer’s block for your next blog post? AI can be your muse. Generative AI tools like Google’s Gemini or Open AI’s ChatGPT can brainstorm ideas, craft compelling headlines, and even edit and proofread your content, helping you build your content bank to consistently post blogs, social media content, and short-form videos.
- Optimising Your Data
Healthcare institutions sit on a goldmine of patient data. But without AI, extracting insights is a laborious task. AI-powered analytics can churn through this data in minutes, revealing disease prevalence by age, gender, and region. This allows you to tailor your campaigns with laser focus, reaching the right people with the right message.
- Personalisation at Scale
Personalised communication is vital to patient engagement, but scaling it up manually is a nightmare. AI-powered chatbots can take on this task, delivering targeted messages without needing an army of marketing staff.
Several start-up success stories use AI. Their apps personalise the patient experience. AI-powered chatbots answer customer queries, recommend products, and schedule medication deliveries. AI is also helpful for analysing customer data so that target advertising campaigns have impactful results and engagement.
- Graphic Design Made Easy
Eye-catching visuals are crucial for grabbing attention. AI design tools are on the rise, allowing you to create stunning graphics and layouts without needing a design team.
- Boosting Paid Search
Paid search campaigns involve a complex dance of keyword research, bidding strategies, and targeting. AI can be your secret weapon here. Dedicated AI tools and platforms can analyse search volume, competition, and key metrics to build the perfect keyword list. Additionally, generative AI features from platforms like Google can craft headlines, descriptions, and images for your ads, maximising their impact.
Conclusion:
The future of healthcare marketing is … intelligent!
By embracing AI, you can streamline operations, personalise your approach, and create data-driven campaigns that resonate with your target audience.
So, step into the future and use freely available AI technology to elevate your healthcare marketing strategy!
