Connected Practices: Challenges and the Solution
Author: Dr Sushil Patel, Founder, Director, DocX Systems Pvt Ltd Introduction: Doctors,...
AHMP Ascent
How to Choose the Right Digital Marketing Agency for Healthcare
In the evolving landscape of healthcare marketing, partnering with the right digital...
Selecting the Perfect Match: How to Choose the Right Advertising Agency for Your Healthcare Brand
Choosing the right advertising agency for your healthcare brand is crucial to...
From Unknown to Unbeatable: Aadicuras Branding Journey
21st December 2021 was the day of the inauguration of Aadicura super-specialty...
The Crucial Role of Marketing Audits in Healthcare
In the rapidly evolving healthcare industry in India, where challenges such as high operational costs and competitive pressures, the importance of efficient and effective marketing cannot be overstated. A key strategy to navigate these complexities is conducting a thorough marketing audit. Let’s delve into why and how a marketing audit can be a game-changer for healthcare organizations.
You are what you measure! The Vital Signs of Healthcare Marketing
While not everything in healthcare marketing is quantifiable—such as customer, doctor, or employee loyalty—there are tangible metrics that can guide and monitor a business’s current status and open up new possibilities for growth and correct implementation of marketing plans.
The Art of Healthcare Branding: Creating Lasting Impressions in the Medical World
In India’s bustling and diverse healthcare landscape, with cutting-edge medical technologies, the challenge for healthcare providers to distinguish themselves is even more pronounced. Amidst this rich tapestry of medical services, branding isn’t just a luxury; it’s a necessity for survival and success.
Unveiling the 5 C’s of Effective Healthcare Marketing Strategy
In the intricate landscape of healthcare marketing, clarity in strategy is not just beneficial; it’s essential. A well-defined marketing strategy is an integrated pattern of decisions that outlines an organisation’s approach to products, markets, activities, and resources. This strategic clarity is crucial in creating, communicating, and delivering value to customers, thereby enabling the organisation to achieve its objectives.
Talking the Talk: Mastering Voice Search Optimization in Healthcare Content Marketing
With healthcare content marketing, staying ahead means embracing the latest trends. Currently, Voice Search Optimization (VSO) is making waves in the digital age. Did you know that your voice is the new keyboard? Data shows that an astonishing half of the population in the United States is already conversing with their devices daily. In India, voice search queries in India have grown 270% year-over-year.
