An Initiative By- AHMP India Foundation

Hospital Marketing 101 In The Digital Age

In response to the significant interest and requests from our previous attendees, we are thrilled to announce that we are launching Online Program Modules for our “Certificate Program in Hospital Marketing.”

Know information about this Seminar.

The new online format, consisting of comprehensive modules, will allow us to offer the program more flexibly, accommodating the busy schedules of working executives, healthcare marketing professionals, and MHA/MBA (Healthcare) students. The program, designed to be comprehensive yet digestible, will run for a maximum of 2-3 hours per session during weekends.

25th June

Program Date

3-4 Hours

Program Duration

9 AM Onwards

Program Timings

Online

Program Venue

About the course

Course Details

Here's all the modules that we will cover in this seminar..

Module 1: Understanding the Digital Landscape (30 minutes)

Key concepts and terminology in Digital Marketing for hospitals
The importance of digital marketing in the healthcare sector
Overview of available channels to promote hospitals in India

Module 2: Developing a Digital Marketing Strategy (30 minutes)

Understanding target audiences and patient personas
Identifying the right digital marketing channels for your hospital

Module 3: Social Media and Content Marketing (30 minutes)

Leveraging platforms like Facebook, LinkedIn, Twitter, Instagram, YouTube, Quora, and Google My Business (GMB)
Strategies for effective content creation and distribution

Module 4: Email, Mobile and WhatsApp Marketing (30 minutes)

Effective email marketing strategies
Leveraging mobile marketing to reach patients
WhatsApp marketing and integration of WhatsApp chatbots

Module 5: SEO and PPC for Healthcare (30 minutes)

Importance of Search Engine Optimization (SEO)
Pay-Per-Click (PPC) advertising and Google Adwords

Module 6: Reputation Management and Patient Reviews (30 minutes)

Importance of online reputation in the digital age
Managing patient reviews and feedback

About Course

Introducing “Hospital Marketing 101 in the Digital Age”, a compelling introductory course specifically designed for a diverse audience: doctors, superspecialists, healthcare professionals, hospital marketers, social media managers, branding professionals, as well as MHA & MBA (Healthcare) students.

As we delve into the digital era, the significance of online marketing for the healthcare industry is undeniable. This course endeavours to impart a solid foundation of key digital marketing strategies, tools, and practices, with a specific focus on hospital marketing.

This program serves as an excellent resource for both seasoned professionals keen on enhancing their digital acumen and for ambitious newcomers aiming to make their mark in the healthcare sector. Together, we will explore critical aspects of the digital landscape in hospital marketing, from engaging with audiences through social media to managing an impactful online reputation.

Moreover, all participants will be awarded a participation certificate from the AHPM India Foundation to acknowledge their learning journey.

Embark on this exciting journey with us and uncover the potential of thriving in the digital age of hospital marketing!

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